Terms of Service

Last updated: 27 September 2026

These Terms govern your use of SMFlow at smflow.online (the "Service"), provided by SMITH MEDIA ADVERTISING LTD (company number 12769151), 41 Devonshire Street, Ground Floor, London, W1G 7AJ, United Kingdom("we", "us"). By using the Service you agree to these Terms.

1. The Service

SMFlow is an advertising tracking and analytics platform. It records clicks and conversions for your campaigns, can import cost data from advertising platforms you connect (such as Meta), and reports on your campaign performance.

2. Accounts

• Accounts are for business use and are provided by us or by an account administrator.
• You must keep your sign-in details confidential and are responsible for activity under your account.
• Tell us promptly at contact@smithmediaadvertising.com if you suspect unauthorised access.

3. Acceptable use

You must not use the Service to:

• break any law, or the policies of any advertising platform you connect, including Meta's Advertising Standards and Platform Terms;
• track or advertise illegal, deceptive or harmful products or content;
• collect personal data without a lawful basis or any consent your visitors need;
• attempt to access other customers' data, overload, probe or disrupt the Service.

4. Your data and third-party platforms

• You keep all rights to your data. You grant us permission to process it only to provide the Service.
• When you connect a third-party account (for example a Meta ad account), you confirm you are authorised to do so. We access it only with the permissions you grant and only to provide the Service. You can disconnect it at any time.
• You are the controller of tracking data about your visitors, and we process it as your processor as described in our Privacy Policy.
• Third-party platforms are governed by their own terms. We are not responsible for their availability, data accuracy or changes to their APIs.

5. Fees

Any fees are agreed with you separately. Unless agreed otherwise, fees are non-refundable.

6. Availability

We aim to keep the Service available and accurate but provide it "as is" and do not guarantee it will be uninterrupted or error-free. Reported figures depend on data from third parties and should be checked before you rely on them for financial decisions.

7. Liability

Nothing in these Terms limits liability that cannot be limited by law, including for death or personal injury caused by negligence, or for fraud. Otherwise, we are not liable for loss of profits, revenue, data or goodwill, or for indirect or consequential loss, and our total liability in any 12-month period is limited to the fees you paid us for the Service in that period.

8. Suspension and termination

You may stop using the Service at any time. We may suspend or close an account that breaches these Terms or puts the Service or others at risk. On closure, your data is deleted as described in our Privacy Policy and on our Data Deletion page.

9. Changes

We may update these Terms. The "Last updated" date above shows the latest version. Continuing to use the Service after a change means you accept it.

10. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

11. Contact

contact@smithmediaadvertising.com · SMITH MEDIA ADVERTISING LTD, 41 Devonshire Street, Ground Floor, London, W1G 7AJ, United Kingdom